Apple unveiled iPhone 16 Pro and iPhone 16 Pro Max
Apple unveiled iPhone 16 Pro and iPhone 16 Pro Max
Apple unveiled the iPhone 16 Pro and iPhone 16 Pro Max today. Equipped with the A18 Pro chip, these devices boast impressive visuals for immersive gaming, increased creative possibilities with advanced pro camera features, and Apple Intelligence. With Apple Intelligence, users can access robust generative models produced by Apple on their iPhone through an intuitive personal intelligence system that recognizes their unique context and provides relevant and useful information while maintaining user privacy.
With Camera Control, you can quickly and simply utilize visual intelligence and communicate with the sophisticated camera system. With the faster quad-pixel sensor on the new 48MP Fusion camera, these Pro models shoot 4K 120 frames per second with Dolby Vision, the greatest quality and frame rate combination ever seen on an iPhone. A 5x Telephoto camera on both Pro models, a new 48MP Ultra Wide camera for higher-resolution photos, including macro, and studio-quality microphones to record more realistic audio are further innovations.
With bigger display sizes, the thinnest boundaries of any Apple device, and a significant improvement in battery life, the robust titanium construction is both lightweight and solid. The iPhone 16 Pro Max has the longest battery life of any iPhone to date.
The iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders start Friday, September 13, with availability beginning Friday, September 20.
“Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, the iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward, whether they’re applying edits to a photo without lifting a finger, rewriting meeting notes for a more professional tone, or using the advanced camera system to capture their next masterpiece in 4K120 fps in Dolby Vision, all while enjoying extraordinary battery life.”
Built for Apple Intelligence
Using Apple hardware and in-house generative models, Apple Intelligence on the iPhone 16 series simplifies and expedites daily tasks by interpreting and producing words and visuals, executing actions across many apps, and drawing on contextual information. Apple Intelligence uses Private Cloud Computing to protect customer data privacy and security. An incredible advancement for privacy in artificial intelligence, this ground-breaking method offers the flexibility and scalability of computing power between on-device processing and larger, server-based models that run on dedicated Apple silicon servers. The first set of features for Apple Intelligence will be released as a free software update in most countries of the world next month in U.S. English.
Users can examine their writing for grammar, word choice, and sentence structure, add a more professional tone to their emails or notes, summarize specific content to make it easier to read, and review their writing for clarity using the system wide writing tools. Users can also record, transcribe, and summarize audio in the Notes and Phone apps. Participants are alerted immediately when a recording is started during a call in the Phone app, and once the call concludes, Apple Intelligence creates a summary to help you remember the important details.
With the use of prioritized notifications and priority items in Mail, an intelligent email feature that recognizes and highlights time-sensitive items, Apple Intelligence assists users in setting priorities. Summaries, rather than skimming the initial few lines of each email, communicate the most crucial information from each message throughout a user’s inbox.
When activated, Siri has a new design with an attractive shining light that encircles the edge of the screen, further integrating it into the overall system experience. Siri can now grasp more complex language, making communication with her more fluid and natural. When users stutter, Siri keeps up with them and keeps the context intact between requests. When rushing through daily duties, users can seamlessly transition between text and speech by typing to Siri at any time. In addition, Siri is now well-versed in the features of the iPhone and other Apple products, allowing her to respond to hundreds of enquiries about them.
Later this year and in the months that follow, more Apple Intelligence features will be released. One such tool is Image Playground, which enables users to quickly create playful photographs. With the option to create a unique genmoji by either inputting a description or using a picture of a friend or relative, emoji will reach a whole new level. In order to provide users with intelligence that is specific to them, Siri will be able to access their own context.
In addition, it will acquire onscreen awareness to do hundreds of new activities in and across Apple and third-party apps, as well as comprehend and interact with user content. Additionally, users will be able to use ChatGPT via OpenAI with ease while utilizing iOS 18 capabilities like Writing Tools and Siri.
Light and Durable Design with Larger Displays
With 6.3 inches on the iPhone 16 Pro and 6.9 inches on the iPhone 16 Pro Max—the largest iPhone display ever—the new Pro series has the smallest borders of any Apple product. 1. With Always-On and ProMotion capabilities, the gorgeous Super Retina XDR screens enable users to do more. With their robust, lightweight titanium designs and industry-leading durability, both models come equipped with the most recent iteration of Ceramic Shield, an innovative composition that makes it twice as durable as glass on any other smart phone.
Up to 20% better sustained performance is possible thanks to the new mechanical architecture’s improvements in heat dissipation and efficiency. Larger batteries are optimized to deliver a significant improvement in battery life, in addition to the innovative internal architecture and sophisticated power management of iOS 18.
Camera Control
Thanks to a clever combination of hardware and software, the pro camera system now has Camera Control, which adds a new and simple way to activate the camera, take a picture, and begin recording video. It is equipped with a capacitive sensor that facilitates touch interactions, a high-precision force sensor that powers the light press gesture, and a tactile switch that drives the click experience. By swiping their finger on the Camera Control, users can now build a breathtaking picture or video by adjusting various control parameters like depth of field, exposure, or zoom.
A two-stage shutter that instantly locks focus and exposure on a subject with a light press will be added to Camera Control later this autumn, allowing users to reframe the picture without losing focus. Furthermore, developers will have the opportunity to integrate Camera Control into third-party programs like Kino, enabling users to modify white balance and focus points at different depths inside their picture.
Later this year, Camera Control will make visual intelligence accessible to users, enabling them to learn about locations and objects more quickly than in the past. In addition to these features, users can click and hold Camera Control to instantly identify a dog by breed, add an event from a flyer to their calendar, and view the hours or ratings for a restaurant they pass. In addition, Camera Control will provide users with access to outside resources that specialize in a particular field, such as Google searches for products or ChatGPT’s problem-solving capabilities. Users decide what information is shared and whether to use third-party solutions.
Pro Creativity in Image, Video, and Audio
The most powerful camera in the world gets even better with the release of the iPhone 16 Pro and iPhone 16 Pro Max. With the help of the A18 Pro, the upgraded camera system unlocks 4K120 fps video recording in Dolby Vision, the highest resolution and frame rate combination ever seen on an iPhone, and a first for a smart phone. It also features a new 48MP Fusion camera with a faster, more efficient quad-pixel sensor and Apple Camera Interface. Using its two-fold data reading speed, the quad-pixel sensor allows for zero shutter lag in 48MP ProRAW or HEIF images. When taking creatively framed, wider-angle photographs or getting up close and personal with macro photography, users may capture higher-resolution 48MP ProRAW and HEIF images with the new 48MP Ultra Wide camera’s quad-pixel autofocus sensor.
Regardless of the model they select, the potent 5x Telephoto camera is now available on the iPhone 16 Pro and iPhone 16 Pro Max, enabling customers to capture the action from a greater distance. With Apple Vision Pro, customers can now relive memories with amazing depth by taking spatial images in addition to films taken with the iPhone 16 Pro and iPhone 16 Pro Max.
In Slo-mo or Video mode, users can record at 4K, 120 frames per second. Once captured, they can modify the playback speed in the Photos app. There are three options available: quarter-speed playback, half-speed playback for a dreamy effect, and fifth-speed playback, which translates to 24 frames per second. Coupled with the A18 Pro’s new image signal processor (ISP), users may perform frame-by-frame colour grading for 4K120 frames per second in Dolby Vision that is cinema-quality. For effective pro workflows, users can now record in 4K at 120 frames per second in ProRes and log straight to an external storage device.
Four new studio-quality microphones on both Pro models maintain realistic recorded sounds, and video can now be recorded in spatial audio for immersive AirPods, Apple Vision Pro, or surround sound system listening. The iPhone 16 Pro lineup also offers innovative new methods for editing video sound with Audio Mix. Users can modify their sound after it has been captured to highlight the subject’s voice, create the impression that the video was recorded in a professional studio, or arrange vocal tracks front and centre among background noises in surround sound. Robust machine learning (ML) techniques remove unwanted noise for improved audio quality through wind noise reduction.
With the ability to locally modify colour, highlights, and shadows in real time, next-generation photographic styles enable users to express their creativity and personalise their images. In addition, styles are more cognisant of skin undertones, allowing users to customise their appearance in pictures. Adjustments are made to individual colours of a chosen style, as opposed to filters, which frequently take a one-size-fits-all approach by adding a colour to a complete scene. More creative possibilities for altering a photo’s look are provided by a broader selection of styles, which may also be further customised with an intuitive new control pad and intensity slider for simultaneous tone and colour alterations. These changes can be made in real time during the preview, afterwards after the picture is taken, or even in reverse.
A new level of pro camera system is achieved using Apple Intelligence. Later on, Siri will have the ability to carry out commands within apps and perform cross-app actions, such as bringing up a certain photo from the user’s Photos library and then altering it in Darkroom. Additionally, Siri may assist users in making the most of the extensive variety of photo and editing features. For example, users can ask Siri to modify the blur in a shot’s background
Industry-Leading Performance and Power Efficiency
A new age of professional performance is being ushered in by Apple Intelligence with the industry-leading computing capabilities of the A18 Pro CPU. The A18 Pro offers previously unheard-of efficiency thanks to its construction using second-generation 3-nanometre technology and revolutionary architecture with smaller, quicker transistors. With a speed and efficiency increase over the previous generation, the new 16-core neural engine powers Apple Intelligence’s impressive on-device performance. The iPhone’s total system memory bandwidth has increased by 17%, making it faster than ever to use Writing Tools and Image Playground and enabling the delivery of incredible graphics.
The 6-core GPU, which is up to 20% quicker than the previous generation and powers graphics rendering for Apple Intelligence and breathtaking visuals for gaming, also benefits from the increased bandwidth. For even more realistic light sources and reflections, hardware-accelerated ray tracing speeds up to two times, and iOS 18’s Game Mode enables more constant frame rates while enhancing the responsiveness of wireless peripherals like game controllers and AirPods.
With two performance cores and four efficiency cores, the new 6-core CPU is the fastest in smart phones, able to complete the same job 15% faster and with 20% less power than the previous generation. The next generation of machine learning accelerators is designed with Apple intelligence in mind. They minimize power consumption by using the CPU to do high-throughput, high-efficiency, low-latency calculations instead of the neural engine.
ProRes video recording, higher USB 3 speeds, and Always-On and ProMotion technologies are all made possible by the A18 Pro, providing users with an outstanding iPhone viewing experience. For quicker video encoding and professional workflows, a new ISP and video encoder process twice as much data.
Expanded Safety and Communication Capabilities
The iPhone 16 Pro series offers improved safety features for peace of mind along with creative ways to stay connected. When users are outside of cellular and Wi-Fi coverage, they may connect to the closest satellite to send and receive texts, emojis, and tapbacks via iMessage and SMS. This innovative technology is powered by the same satellite that powers Emergency SOS.
With iOS 18, satellite messages are encrypted from beginning to end. During an emergency call, users can share a live video feed or images with participating emergency dispatchers using the new Emergency SOS Live Video feature in iOS 18.3. Roadside Assistance, which links users to a roadside assistance provider in the event that they experience car difficulty when off the grid, will be available in the United Kingdom later this autumn.
Better for the Environment
The environment was considered throughout the creation of the iPhone 16 Pro and iPhone 16 Pro Max. Apple is prioritizing the use of renewable electricity in manufacturing as part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade. Apple is also investing in wind and solar projects worldwide to address the electricity used to charge all Apple products, including the iPhone 16 lineup. These days, all Apple buildings, including the data centers that house Apple Intelligence, are powered entirely by renewable energy.
The company is also producing products with renewable and recycled materials in an effort to meet Apple 2030. The interior structural frame of the iPhone 16 Pro and iPhone 16 Pro Max is made entirely of recycled aluminum, and at least 80% of the steel used in various components is recycled steel. Together, these materials account for more than 25% of the total recycled content of the devices. For the first time in an iPhone battery, the battery is composed of over 95% recycled lithium and 100% recycled cobalt.4 Along with being mercury- and PVC-free, the iPhone 16 Pro series also satisfies Apple’s strict energy efficiency requirements. With this all-fiber packaging, Apple is one step closer to its target of having no plastic in its packaging by the next year.