Meta’s Smart AI Move: Acquiring a Startup That Makes Money
The tech industry often gets excited about flashy presentations and big promises about the future. But Meta’s newest acquisition is different. This time, it’s not just about ideas or potential it’s about real success happening right now.
Meta has announced that it is buying Manus, a fast-growing artificial intelligence startup based in Singapore, for about $2 billion. What makes this deal special isn’t only the high price, but the fact that Manus is already making strong revenue.
Most AI acquisitions by big tech companies focus on hiring talented teams or betting on future technology. Manus stands out because it already has millions of users and a paid subscription service. The company earns over $100 million every year in recurring revenue something many AI startups are still trying to achieve.
Manus and its Importance
Manus is more than a typical chatbot. It’s a smart, autonomous AI agent built to do real work—not just answer questions. Instead of waiting for prompts, Manus can plan tasks, make decisions, and complete complex projects with very little human input.
From market research and data analysis to website creation and code generation, Manus can handle multi-step tasks on its own. This ability to think, act, and execute sets it apart from basic chat tools.
For businesses and professionals, Manus delivers outcomes, not just conversations making it a powerful partner for getting things done.
And it’s gaining traction fast. Since launching in March 2025, Manus has attracted millions of users and achieved strong recurring revenue within just eight months. This growth clearly shows that people are willing to pay for AI that delivers real results not just conversations.
Why Meta is Investing Big in Manus
Meta’s goals are becoming clear. After falling behind competitors like Google and OpenAI in autonomous AI, Meta sees Manus as a faster way to build real AI capabilities and real revenue. By adding Manus’s technology to platforms like Facebook, Instagram, WhatsApp, and Meta AI, the company aims to give users and businesses access to powerful automated tools.
This also signals a major shift in strategy. Rather than just testing AI features, Meta is investing in proven technology that already generates income. Over time, this could move Meta beyond an ad-focused model toward offering paid AI services as a new source of growth.
What’s Coming?
Manus will continue operating from Singapore and keep its subscription model, even after joining Meta. At the same time, Meta plans to integrate Manus’s autonomous AI agents into its platforms, giving users smarter tools that can take action, not just give suggestions.
While many AI acquisitions focus on future potential, Meta’s move stands out. Manus is already delivering real value today with strong technology and proven revenue making this a practical, results-driven investment.
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