Why is Meta launching a Twitter competitor called Threads?

Meta, the business once known as Facebook, has recently introduced a new program called Threads, which attempts to compete with Twitter as a platform for text-based conversations and updates. Here are some of the most often asked questions and answers regarding this new software and why Meta is entering this sector.

What exactly is Threads and how does it function?

Threads is an app that allows users to publish brief messages or “threads” of up to 500 characters in length, which can include links, photographs, or videos of up to 5 minutes in length. Users may use their Instagram credentials to sign in and preserve their username, followers, and verification status. They may also control who has access to their discussions and filter certain terms from their feed. Threads is integrated with Instagram, allowing users to effortlessly publish their posts to their stories or other sites. Users may also like, repost, comment to, or quote other threads, as well as view the amount of likes and replies received by a post.

When and where may people test out Threads?

Threads was released on July 6, 2023 in over 100 countries, including the United States, United Kingdom, Australia, Canada, and Japan. It’s free to download from the Apple App Store or the Google Play Store. The app received 10 million signups in the first seven hours, according to Meta CEO Mark Zuckerberg.

How can people get the Threads app?

Users may obtain the Threads app by searching for it in the Apple App Store or the Google Play Store, or by visiting

Can Twitter users transfer their following to Threads?

Yes, users may follow the same profiles they now follow on Instagram with a few clicks and migrate their following over to Threads. They may also ask their Twitter followers to join them on Threads by sharing their profile link.

How does Threads work with Instagram?

Threads is connected with Instagram in numerous ways. Users may sign in with their Instagram credentials to preserve their username, followers, and verification status. They may also quickly post their threads to their Instagram stories or other sites. Within Threads, users may use Instagram features like reels, stickers, and filters.

Why is Meta building a Twitter competitor?

For numerous reasons, Meta is creating a Twitter alternative. One is to give users with a new venue for real-time updates and public dialogues that is more text-focused and dialogue-focused. Another goal is to challenge Twitter’s dominance in the social media sector, particularly following the company’s contentious modifications under Elon Musk’s ownership. Another goal is to demonstrate Meta’s vision of creating a more open and decentralized online that respects user privacy and choice.

What happened to Twitter under Musk?

Since Musk bought Twitter in 2022, the company has seen significant transformations. Some of these modifications include restricting the amount of tweets users may read each day, establishing a subscription model for premium services, filtering some content and accounts, pushing his own ventures such as Starlink and Neuralink, and rebranding the platform ‘X’.

How many people have left Twitter?

According to some estimates, since Musk came over, Twitter has lost users and advertisers. According to some projections, Twitter’s monthly active users would fall from 330 million in 2021 to 250 million in 2023. Former US President Barack Obama, singer Taylor Swift, comedian Ellen DeGeneres, and journalist Anderson Cooper are among many who have departed Twitter.

Threads, according to Meta, will be 'decentralized.' What does this imply?

In its introduction article, Meta implied that Threads would be decentralized, claiming that it would be “built on open protocols that anyone can contribute to.” This implies that Threads will not be controlled by a single firm or authority, but rather by a network of independent nodes that adhere to common norms and standards. This has the potential to make Threads more robust, transparent, and democratic than centralized systems like Twitter.

Is Threads a true Twitter killer?

It’s too soon to know if Threads will destroy Twitter or not. Threads, on the other hand, clearly poses a significant challenge to Twitter’s market dominance and impact, since it provides users with a similar but more customizable and user-friendly experience. Threads also benefits from Meta’s resources and reputation, as well as its interaction with Instagram’s large user base. Threads, on the other hand, will have difficulties such as recruiting and maintaining members, filtering material, and dealing with legal concerns.